Marin Software Closes $11.2M Series D Venture Capital Financing

Marin Software has raised an additional $11.2 million in Series D financing. All of Marin’s existing venture capital investors participated in the Series D raise and were joined by new investor Triangle Peak Partners. Marin’s venture capital investors include Amicus Capital, Benchmark Capital, DAG Ventures, and Focus Ventures.  Since its founding in April 2006, leading advertisers and agencies have quickly adopted Marin Software to better analyze, manage, and optimize their paid search marketing programs. Today, Marin Software has over 180 customers and its technology is used globally to manage more than $1 billion of annual search spend, making Marin the largest application provider in its field.

The company will use the new funding to further develop its industry-leading Marin Search Marketer® application and to support the needs of its clients. Currently Marin Search Marketer automatically bids more than 350 million keywords each night, automatically generates more than 300,000 client reports each week, and has an application uptime of 99.9%. In the past year, the company has expanded overseas, launched support for Facebook Ads, and delivered new, innovative products designed to meet the needs of the world’s most sophisticated search marketers. Many of the world’s largest advertisers and agencies rely on Marin Software to manage and optimize their paid search programs, including Razorfish, Neo@Ogilvy, University of Phoenix, FreeCreditReport.com and Reply! Advertisers and agencies that have recently adopted Marin Search Marketer include: KAYAK, Macy’s, PriceGrabber, Red Bricks Media and TradeDoubler.

“Marin Software has become the leader in the paid search management application vertical by delivering a market-leading product for the world’s largest advertisers and agencies,” said David Pesikoff, founder and president of Triangle Peak Partners. “We believe that Marin is uniquely positioned to help advertisers and agencies to leverage technology to achieve superior returns from their spending in paid search and social media.”